🌐 When Design, Develop, and Operate Come Together – What Do We Call It?
In the age of AI and constantly changing customers, making a product is no longer a linear journey. It's a continuous loop: flexible design, adaptive development, scalable operations – revolving around users, real data, and… tricky contracts from Sales. 😅
⚙️ Everything is moving – and everyone has to adapt
Sales is not just about “closing deals and done.” They are the ones who:
Bring insights from the market
Create positive pressure so that the product isn't just “built for fun”
And lock in commitments that force the whole system to operate right on deadline
Design can't rely solely on intuition. Good design needs to:
Understand customer pain points from Sales
Listen to real feedback from Support
And consider constraints from QA & Security
Develop can’t build in a bubble. Devs need to:
Integrate feedback from QA
Lay a secure foundation with Security
Clearly understand customer expectations promised by Sales 😄
And support the actual production operation
Operate is not simply running servers. It’s about:
Keeping up with real user growth
Rolling back based on alerts from Security
Scaling with deals signed just yesterday
🧠 DevOps Isn’t Enough – We Need a Real-World Loop
We used to have DevOps, then DevSecOps, then QAOps. But the reality is:
Everything only runs smoothly when Sales, Design, Dev, QA, Security, Ops, and Support react as one unified system.
You can’t let Sales “step on the gas,” QA “pull the handbrake,” Dev calmly “buckle the seatbelt,” while Support swims out to “catch users” after waves of bugs and crashes.
We need a real-world loop – where every role looks toward the product, the customer, and the real deployment.
🔍 What Should We Call It?
1. DDO+++ – Design – Develop – Operate + QA + Security + Support + Sales
An expanded loop including:
Sales – shaping the opportunity from the start
Design – translating insight into experience
Develop – turning product ideas into reality
QA & Security – ensuring accuracy and safety
Operate – keeping the product alive
Support – keeping users satisfied
DDO+++ is a comprehensive expansion – from market to operations, from pre-sales to post-support.
2. OneOps / BizOps Circle – One Operating System – Connecting Product & Customer
You can choose a brandable name like OneOps or BizOps Circle, but the core idea must be clear:
An operational loop for products that revolves around: users – customers – and the cross-functional internal team.
🎯 It’s Not About the Name – It’s About the Reflex Flow
You can call it DDO+, DDO++, DDO+++, DAIOps, or even UROPS – any name works.
But if there’s no true reflex flow, it’s all just theory.
Does Sales truly convey market needs?
Does Design leave room for early feedback from QA, Security, and Support?
Does Dev code based on QA bugs, Security alerts, Support insights, and… Sales’ deadlines?
Can Ops scale up when a deal was just signed with 10x users?
Does Support have enough information to explain and guide the customer?
If each team is still “just doing their part” – all you have is a pipeline.
Only when they reflexively work together – do you actually have a product.
🧩 In Conclusion – Call It Whatever, As Long As It Works and Survives
Let’s call it:
DDO+++ – if you want to fully reflect all roles
OneOps – if you believe in unified teamwork
BizOps Circle – if you want to connect business and tech
But whatever you call it – don’t forget:
Good products don’t just emerge from tech – but from the flexible collaboration between people, systems, and the market.
